Proposal for the branding of the University Vanvitelli.
The symbol is inspired by the sober classicizing academic Late Baroque style of Luigi Vanvitelli and it represents the letters U and V, the initials of University and Vanvitelli, the two most important words of the institutional logotype.
The pattern in the symbol is composed by geometric shapes that represent simplicity (square, circle, triangle, line and cross). Each symbol by himself could represent students, departments, staff, careers, etc. Together they form a unit, without borders, open and connected. A network of people, departments, teaching and administrative staff, diverse and different but preserving its own autonomy and identity.